Social Strategy & Planning Manager

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Own social media strategy, planning, and prioritisation across all platforms. This role acts as the single intake point for all social media briefs, translating business and marketing objectives into clear, structured social plans that drive consistency, focus, and performance.

Core Competencies

• Strategic thinking
• Planning and prioritisation
• Strong organisational skills
• Analytical mindset
• Stakeholder management
• Clear written and verbal communication
• Excellent written and verbal communication and presentation skills

Accountabilities

Social Strategy & Planning

• Own the end to end social media strategy across platforms, aligned with business and marketing objectives
• Act as the single intake owner for all social media briefs across internal stakeholders
• Assess, prioritise, and schedule requests against the master social media calendar
• Translate business objectives into clear social media plans, content priorities, and platform recommendations
• Define campaign timing, platform selection, and content phasing in collaboration with Brand and Creative teams
• Own the social media content calendar and planning governance

Always on Planning and Governance

• Define always on content cadence and volume across platforms
• Ensure always on content is planned and prioritised within the master social media calendar
• Balance always on content with campaign and activation demands
• Monitor always on coverage to ensure consistent presence across platforms

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Performance & Optimisation

• Monitor social media performance across platforms
• Provide clear performance insights and optimisation recommendations to improve content effectiveness
• Partner with the Social Media Boosting Specialist to align paid amplification with organic strategy
• Manage and direct the Social Media Boosting Specialist to deliver performance tracking and optimisation reporting

Stakeholder Management

• Act as the single point of contact for all social media requests across internal departments
• Own and manage relationships with all social media stakeholders, including Marketing, Brand, Partnerships, Corporate Communications, Loyalty, HR, and other business units.
• Direct and coordinate work across internal social media teams to ensure clarity of ownership and delivery
• Manage stakeholder expectations on scope, prioritisation, timelines, and delivery approach
• Challenge, refine, and align briefs to ensure focus, feasibility, and consistency with social media strategy
• Ensure clear communication and consistent ways of working between stakeholders and the social media team

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 6+ years of experience in social media strategy, planning, or digital marketing
• Strong understanding of social platforms, content formats, and performance drivers
• Experience working with multiple stakeholders in a fast paced environment

Job posting close date: 5th November 2026

Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

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