A luxury five-star hotel located in Jumeirah Beach Residence, Sofitel Dubai Jumeirah Beach opens directly onto Dubai’s most popular recreation promenade, The Walk, as well as the vibrant beachfront leisure and retail destination, The Beach.
About the Role
We are seeking a dynamic, results-driven Sales Manager – MICE & Corporate to join our Sales & Marketing team. The successful candidate will be responsible for developing and driving group business from the corporate segment and Meetings, Incentives, Conferences & Exhibitions (MICE) agents, strengthening existing client relationships and identifying new business opportunities to achieve the hotel's revenue and occupancy objectives.
The ideal candidate must have a strong understanding of the UAE hospitality market, domestic and international group movements, Dubai's exhibition calendar and the corporate and MICE business landscape.
Key Responsibilities
• Develop and execute sales strategies to generate group room nights and revenue from corporate accounts, MICE agencies, event organizers, and destination management companies (DMCs).
• Proactively identify, solicit and secure new business opportunities across domestic and international markets.
• Manage the full sales cycle from prospecting and client presentations to site inspections, proposal preparation, contract negotiations and business conversion.
• Build and maintain strong relationships with corporate clients, MICE agents, PCOs, DMCs, travel management companies and key industry partners.
• Actively manage and respond to leads through MICE platforms and online sourcing portals.
• Monitor and leverage Dubai's key exhibitions, trade shows, conferences and major events to generate group and corporate business.
• Demonstrate a sound understanding of domestic and international group movements including corporate meetings, incentive groups, conferences and leisure groups.
• Conduct regular sales calls, client meetings, hotel presentations, networking activities and familiarization visits to maximize business opportunities.
• Prepare competitive proposals, negotiate rates and contractual terms and ensure business is secured in line with the hotel's commercial strategy.
• Work closely with Revenue Management, Reservations, Events & Catering and other operational departments to ensure effective lead conversion, accurate forecasting and seamless group delivery.
• Monitor market trends, competitor activities, account production and business performance to identify opportunities.
• Maintain accurate account profiles, sales activity reports, sales pipelines and monthly production forecasts.
• Achieve assigned revenue targets while maximizing profitability and maintaining the hotel's positioning in the luxury hospitality market.
Candidate Requirements
• Minimum 3–5 years of relevant sales experience in a 5-star hotel or luxury resort with a proven track record in MICE and corporate group business.
• Demonstrated experience in handling and securing group business from both corporate clients and MICE agents.
• Hands-on familiarity with MICE sourcing platforms and portals particularly Cvent.
• Strong understanding of domestic and international group movements including the requirements of corporate meetings, incentives, conferences, and exhibitions.
• Good knowledge of Dubai and the UAE's major exhibitions, trade fairs, conventions, and annual events calendar with the ability to translate these into business opportunities.
• Existing relationships with corporate accounts, MICE agencies, DMCs, and relevant industry partners will be an advantage.
• A valid UAE driving license is essential.
• Excellent communication, presentation, negotiation and interpersonal skills.
• Strong commercial acumen, business development capabilities and a results-oriented mindset.
• Proficiency in Microsoft Office and OPERA.
• Excellent command of written and spoken English. Arabic is an added advantage.