JOB PURPOSE:
The Media Analytics Manager is responsible for leading the analysis and interpretation of media data to generate actionable insights that enhance strategic decision-making and campaign performance. This role supports the optimization of media investments across all channels and ensures alignment with broader marketing and business objectives. This position plays a critical role in enabling data-driven decisions and fostering a culture of performance measurement and continuous improvement.
KEY ACCOUNTABILITIES:
Job Specific Accountabilities
Media Performance Analysis & Reporting
• Analyze media performance across channels including TV, digital, social media, and print to assess campaign effectiveness and identify improvement areas.
• Develop and maintain comprehensive dashboards and reports that track key performance indicators (KPIs) and media metrics.
• Monitor real-time campaign data to provide timely insights and recommendations for optimization.
• Ensure accuracy and consistency in reporting by validating data sources and methodologies.
• Present analytical findings in a clear and compelling manner to internal stakeholders and senior leadership.
Strategic Media Planning & Optimization
• Support the development of media strategies by providing data-driven insights and performance benchmarks.
• Conduct ROI and channel mix analysis to guide media spend allocation and maximize return on investment.
• Collaborate with media planners and buyers to refine targeting strategies based on performance data.
• Identify underperforming channels or campaigns and recommend corrective actions to improve outcomes.
• Contribute to annual media planning cycles by providing historical performance analysis and forecasting.
Cross-Functional Collaboration & Integration
• Work closely with Marketing, Analytics & Insights, and Media Managers to ensure alignment of media analytics with broader marketing goals.
• Partner with creative teams to assess the impact of messaging and content on media performance.
• Collaborate with digital and technology teams to implement tracking solutions and ensure data integrity.
• Support campaign briefing and post-campaign review processes with relevant performance insights.
• Facilitate knowledge sharing across teams to promote data literacy and informed decision-making.
Market Intelligence & Innovation
• Conduct competitive analysis and market research to identify emerging trends and opportunities in media consumption.
• Stay abreast of industry developments, tools, and best practices in media analytics and digital marketing.
• Evaluate and implement new analytics platforms and technologies to enhance reporting capabilities.
• Benchmark internal performance against industry standards to identify gaps and areas for improvement.
• Drive innovation in media measurement by piloting new methodologies and tools.
QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:
Minimum Qualification
• Bachelor’s degree in marketing, Business Analytics, Statistics, Media Studies, or a related field.
Minimum Experience & Knowledge & Skills
• 8 years of experience in media analytics, marketing performance analysis, or a related field.
• Proven track record of working with media data across multiple channels including digital, TV, and social media.
• Experience with media measurement tools such as Google Analytics, Adobe Analytics, Nielsen, or similar platforms.
• Strong background in data visualization and reporting using tools like Power BI, Tableau, or Excel.
• Demonstrated ability to translate complex data into actionable insights for senior stakeholders.