Head of Marketing | Corporate Services | Blue

Overview Of The Role:

The Head of Marketing for Blue is responsible for leading the development and execution of marketing strategies and plans to enhance the brand's image, drive KPIs, and establish Blue as a market leader. This includes overseeing marketing campaigns, ensuring customer experience excellence, and fostering team development to achieve substantial market growth and consumer engagement.

What You Will Do:

Marketing Strategy
Develop the integrated regional marketing strategy & implementation roadmap including product launches and communication campaigns.
Drive brand awareness, consideration, and relevance amongst target audiences.
Drive market share growth by developing brand equity and improving customer loyalty.
Monitor consumer behaviors, market trends, demographics, and competitor activities.
Activation & Campaigns
Manage and coordinate external agency partners.
Lead and execute consumer communications across integrated channels.
Coordinate with the digital team for strategy implementations and campaigns integration.
Sustain a performance measurement framework across key platforms to drive growth.
Responsible for financial planning and reporting with a KPI framework for campaign attribution and ROI measurement.
Ensure campaigns integrate relevant local insights across various countries.
Customer Experience
Support delivery of exemplary Customer Experience across all brand touchpoints.
Improve Customer Experience in retail sales spaces and workshops with consistent branding strategies.
Team Management
Develop a talent management system for recruiting, developing, and engaging marketing professionals.
Lead a lean and effective marketing team structure.
Drive team performance through measurable KPIs.
Ensure compliance with Standard Operating Procedures.
Promote Al-Futtaim Values in the workplace.
Monitor talent management KPIs, engagement scores, and team performance.

Required Skills To Be Successful:

Strategic thinking and structured business understanding.
Strong communication skills with internal and external stakeholders.
Leadership and motivational skills within direct line management or matrix setup.
Ability to influence senior level through proposals and business cases.

What Qualifies You For The Role:

Bachelor's degree in Business, Marketing or related field preferred.
Minimum 10 to 15 years of work experience in Marketing & Communications.
Experience in advertising agencies is a plus.
Proven track record in multi-market communications and delivering customer-centric strategies.

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