Job Description
Key Responsibilities
Corporate Sales & Business Development
- Develop and execute corporate sales strategies for the assigned hotels.
- Identify, target, and acquire new corporate accounts and business opportunities.
- Maintain and strengthen relationships with existing corporate clients.
- Conduct regular sales calls, client visits, presentations, and business reviews.
- Generate new room nights and revenue through corporate accounts, negotiated rates, and long-term agreements.
- Prepare and negotiate corporate contracts in line with hotel commercial strategies and approved guidelines.
- Monitor competitor activities, market trends, and corporate demand to identify business opportunities.
- Develop and maintain a strong corporate client database.
Account Management
- Manage key corporate accounts and ensure regular engagement with decision-makers and travel coordinators.
- Conduct account reviews and identify opportunities to increase production and revenue.
- Ensure agreed corporate rates, benefits, and conditions are communicated and implemented correctly.
- Resolve client concerns promptly and coordinate with relevant hotel departments when required.
- Maintain strong relationships with local companies, multinational organizations, government entities, and other potential corporate partners.
Revenue & Performance
- Achieve agreed monthly and annual sales targets for the assigned cluster.
- Monitor production from corporate accounts, including room nights, ADR, revenue, and overall contribution.
- Work closely with the Revenue Management team to optimize corporate rates and business opportunities.
- Identify opportunities to increase share of wallet from existing accounts.
- Support the preparation of sales forecasts, budgets, and business plans.
Sales Activities
- Maintain a structured weekly sales call plan and ensure regular market coverage.
- Participate in exhibitions, networking events, trade shows, corporate functions, and sales missions.
- Organize client entertainment, hotel inspections, presentations, and familiarization visits where appropriate.
- Promote the facilities, services, and unique selling points of both hotels.
- Coordinate cross-selling opportunities between Novotel and ibis.
Internal Coordination
- Work closely with the Cluster Director of Sales, Revenue, Reservations, Front Office, and Operations teams.
- Communicate corporate client requirements and ensure smooth delivery of agreed services.
- Share market intelligence, competitor information, and business opportunities with the sales leadership team.
- Support other sales team members and contribute to overall cluster sales objectives.
Reporting & Administration
- Maintain accurate records of corporate accounts, sales activities, contracts, and production.
- Prepare regular sales activity reports and account performance updates.
- Track leads, prospects, conversions, and lost business.
- Ensure all sales activities and client information are updated in the relevant CRM/sales systems.
- Follow hotel and company policies regarding credit, contracting, pricing, and client engagement.
Key Performance Indicators (KPIs)
- Corporate room nights generated
- Corporate room revenue
- ADR and RevPAR contribution
- New corporate accounts acquired
- Production from existing key accounts
- Contract renewal and retention rate
- Sales call and client visit activity
- Conversion of leads and business opportunities
- Corporate account penetration and market share
- Achievement of monthly and annual sales targets
Qualifications
- Achieve sales goals by managing the sales team.
- A proven track record in a similar role within a quality environment and to be able to demonstrate excellent standards and sales productivity.
- Commercially astute, multi-tasker who is motivated by challenge.
- Driven and ambitious to increase productivity and sales volume with appropriate techniques.
- Clear thinker with excellent communication abilities and attention to detail
- Strong negotiation skills.
- Ability to enhance the hotels community image.
- It’s all about the experience and the sale, so say Yes I Can!