Area Sales Manager - FMCG

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Erbil, Iraq Full Time Sales Due 15/11/2026 (10 days left)

Job Title: Area Sales Manager
Location: Erbil, Iraq
Sector: FMCG
Open to: Local Candidates Only

About This Opportunity

Area Sales Manager, Erbil is a position responsible for Achieve sales, distribution and market share objectives and operating cost per case as laid in the Operating Budget. Play important role in improving the company image through execution at Northern region customers acquiring new business pitches and hold responsibility for the effective on-boarding of new clients by development and achievement of sales through the sales channels of central region

What To Expect

Develop strategic plans to ensure Sell out volume achievement vs assigned targetsEnsuring profitable portfolio selling, by selling the right pack mix and monitoring the regular discounts, trade promotions, variable margins, gross profit and NSR of the regionDevelop strategic plans to enhance market share ahead of category growth in line with the company and sales center short-term & long-term objectives.
Ensure full compliance and alignment to distributorship system standards regarding warehousing, distribution, human resources, finance & accounting management and legal practices in order to realize service commitment.
To provide immediate feedback for corrective actions in collaboration with Distributor Business Development Team.
Understand customer needs and develop best in class service model to handle all customer queries and provide the right product to all customers.
Track closely customer satisfaction figures and developing short term and long term plan for improvement opportunities.
Ensure execution of commercial and marketing strategy in the field as per defined standards.
Continuously assessing current performance and efficiency through in-field/on-site observation and data analysis to determine development opportunities and taking immediate corrective actions.Develop & implement the right RTM solution based on geography, channel & customer structure liasioning with HQ RTM Team followed by right sized organization needed to execute RTM strategies.
Ensure Feet on Street (FSE, Presellers) is regularly visiting the market as per defined visit frequency. Enhance Numeric & Weighted Penetration by expanding the company’s outlet base.
Track the Top contributing SKU penetration in the market in line with channel strategies & Outlet Segment.
Monitor the gaps and take corrective action where needed.

Identifying the total customer portfolio via EOS and implementing the necessary plans and follow-ups for the acquisition of non-working customers
Deployment and management of assets in the market.
Ensure and monitor cooler productivity and optimal utilization of company’s assets in the market i.e. Coolers (as per company standards), glass, shell, signage/activation materials etc.
Monitoring the efficiency & verification of equipment, ensuring sustainable development and extending the best practices.
Use the organization’s formal development framework to identify the team’s individual development needs. Plan and implement actions to build capabilities.
Provide training or coaching to others (company employees and distributor teams) throughout the organization in own area of expertise to enable others to improve performance and fulfill personal potential.
Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.
Manage Concessions performance closely to ensure limited deviation from planned volume and discount.
Analyse and monitor progression on A/R collection by planning to accelerate rate / ratio for those above 15 days to 30 days.
Prepare sales forecast plan on weekly to ensure needed product stock is maintained for the region.
Work and coordinate effectively with marketing function and customers to uplift trade marketing execution and DME within assigned areas to assure positive customer evaluation.
Core contribution in marketing agreements by forcing best interest of the company’s sales strategies and overview agreements compliance with sales execution and its scope within assigned market.

Qualifications:

Business Administration, Sales & Marketing, Engineering etc.
4 years of experience in functional and sales sector.
Highly analytical.
Good communication skills.
Able to lead and manage sales systems and cross-functional projects.
Able to travel if necessary (domestic and international).
Potential to be promoted to key sales roles in the country.
Openness to change and diversity.
Ability to work in teams.
Quality orientation and result oriented
Good knowledge of sales systems.
Managerial and/or other functions experience is a plus.
Ability to lead and manage cross-function teams, upper management and Corporate
Proficient with Microsoft Office especially MS Excel.
Intermediate in English