Marketing Manager
Baghdad, Iraq
Full Time
Marketing & Communications
Due 05/10/2026 (12 days left)
Marketing Manager
Industry: Mobile Accessories, Smart Home
Appliances, Smart Gadgets and Consumer Electronics
Location: Iraq - Baghdad
Working Schedule: 6 days / from 9 to 5
Job Summary
We are seeking a
Marketing Manager to develop and execute marketing strategies that increase
brand awareness, support sales growth and strengthen the company’s position in
the Iraqi market.
The Marketing
Manager will oversee digital marketing, social media, product launches,
promotional campaigns, retail marketing and brand communication across mobile
accessories, smart home appliances, smart gadgets and related technology
products.
Key Responsibilities
- Develop and implement the annual and monthly marketing plans.
- Manage the company’s brand identity and ensure consistent communication across all channels.
- Plan and execute campaigns for new product launches, promotions and seasonal occasions.
- Manage social media platforms, content calendars and digital advertising campaigns.
- Coordinate product photography, videos, graphic designs and marketing materials.
- Work closely with Sales, E-commerce and Product Development teams.
- Develop marketing activities for retail stores, dealers and distribution partners.
- Prepare point-of-sale materials, product displays, catalogues, brochures and promotional stands.
- Study customers, competitors, market trends and pricing activities.
- Identify the most suitable target audience and positioning for each product category.
- Manage influencers, content creators, agencies and external marketing suppliers.
- Monitor campaign budgets, performance and return on investment.
- Support the e-commerce team in increasing website traffic, leads and online sales.
- Review product packaging and marketing messages before product launch.
- Prepare weekly and monthly marketing performance reports.
- Lead and supervise the marketing and social media team.
- Ensure marketing activities are delivered on time and within the approved budget.
Requirements and Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
- Minimum 10 years of relevant
marketing experience.
Experience in consumer
electronics, mobile accessories, retail, e-commerce is a must.
Good knowledge of digital
marketing, social media advertising and content planning.
Ability to develop marketing
plans and manage multiple campaigns simultaneously.
Strong understanding of the Iraqi
consumer market.
Experience in managing marketing
budgets and measuring campaign results.
Good leadership, communication
and team-management skills.
Strong analytical and reporting
abilities.
Good command of Arabic and
English.
Knowledge of Meta Ads, Google
Ads, analytics and marketing management tools is a must.
Key Performance Indicators (KPIs)
- Achievement of the approved marketing plan.
- Growth in brand awareness and social media engagement.
- Campaign-generated sales and return on marketing investment.
- Website traffic, leads and e-commerce conversion results.
- Performance of new product launches.
- Growth in qualified followers and customer engagement.
- Marketing cost as a percentage of generated sales.
- Timely completion of campaigns and marketing materials.
- Retail and dealer participation in promotional activities.
- Quality and consistency of brand presentation across all channels.
Key Competencies
- Strategic marketing planning
- Digital marketing and social media
- Product launch management
- Retail and trade marketing
- Market and competitor analysis
- Budget management
- Creative direction
- Leadership and team development
- Performance analysis and reporting
- Cross-department coordination
